About Lilù

There is much you must discover about Lilù!!!

We are a Luxury Slow Fashion brand

We cherish the value of exclusive, luxurious fashion garments, preferring quality over quantity, and that’s why Lilù is a slow fashion brand! In slow fashion’s mindset, just a few garments are launched each year, and the former aren’t designed to be worn for a season and then thrown away, but rather to last a long time. This allows our garments to be designed, produced and shipped with the utmost attention to details, guaranteeing our customers a pleasant, surprising, and unique experience! 

We love the Italianway

In order to ensure the excellence of our garments and the lowest environmental impact, the textiles we use, our labels, the tailor shops we work with, and the packaging we ship our garments into -everything, in other words- are all Made in Italy! 

Stylish Sustainability is the key

As you’ve probably already learnt by now, every material we use is sustainable. And we mean it. No greenwashing here.  Specifically, our bikinis are made out of Econyl® (a premium 100% regenerated nylon created by using pre- and post-industrial waste that is exactly the same quality as traditional nylon); our shirts are made out of biological cotton; our labels are made out of 100% recycled polyester; our hang tags are made out of recycled paper; and the pochettes we use as a packaging are made out of TNT: a biodegradable, waterproof, and 100% reusable material.

Lilù cares about Girls’ Power

Lilù’s Dream Team is ran by females only, and through the selection of Italian laboratories which are entirely directed and constituted by women, Lilù adheres to the philosophy of women’s empowerment, which consists of women’s research of self-esteem, of the right to decide for themselves, and of the attempt to abolish gender-based stereotypes. 

Lilù wants you to have a Positive Attitude. Always.

Unfortunately, being positive can sometimes become a struggle, nonetheless we always want you to be optimistic and happy, so by embroidering a positive quote on each of our garments, we made it easier for you! All Lilù garments are, indeed, distinguished by a positive quote whose font and language are selected in order to ensure their harmony with the product as a whole. If you know a quote that you would love on a Lilù bikini, contact us!

…and for those who are particularly curious,
discover our production’s journey here!